Coaching and Training to help businesses reach their goals.


“Learn from the mistakes of others. You can’t live long enough to make them all yourself.”- Eleanor Roosevelt

Do you ever feel alone and overwhelmed with a multitude of tasks and problems that your business presents. It doesn’t have to be that way. We have a team of highly skilled professionals who can help ease the burden and enable you to find solutions to help you reach your goals. Below are our primary associates, but we are allied with business experts in many different disciplines, which enables us to take a holistic approach to your business.

H. Roy Austin, CPA, CMA, MBA

Managing Principal, Rockwell Business Solutions, LLC

Roy was Chief Financial Officer for D. J. Powers Company, Inc., a third-party logistics provider from 2002 to 2009. Before joining D. J. Powers, he was the Controller for Savannah Manufacturing, an aseptic drink manufacturer, and before that spent 29 years with Eastman Chemical Company in Kingsport, TN in various accounting, sales forecasting & market research assignments. He earned a B.A. in Economics from Bethany College and an MBA in Marketing from Michigan State. He is the founder and Chair Emeritus of the Savannah CFO/Controller’s Council that has grown to over 325 senior financial executives since its inception in 2004. In 2004, he received the Institute of Management Accountants (IMA) “Financial Executive of the Year” award for the Florida Council region of IMA. He is a member of the Bluffton Chamber of Commerce, BNI, the Savannah Chapter of IMA, and did extensive volunteer work with the Tennessee Department of Corrections with John R Hay House. In 1998, Hay House named their newest building in his honor. He is currently volunteering with the Curry Foundation in Bluffton, SC. His passion is “getting underneath the numbers” and developing information systems to help management understand what drives financial performance. In 2007 he founded Rockwell Business Solutions, LLC (RBS), which provides coaching and training services for businesses that have a sincere desire to move their business to the next level. RBS has also been involved with business development, mergers & acquisitions, investor relations, and negotiations with partners, customers, vendors, and banks. Clients include Crescent Investments, Inc; Cargo Group, LLC; Cargo Transportation Services, LLC; Blue Diamond Pool & Spa, Inc; Bottles Up, Inc; Atlas Surveying, Inc. D.J. Powers, Inc, Sunco, and Unisource Mortgage, to name a few. Roy and his wife Sharron live at Sun City Hilton Head in Bluffton, SC. Between them, they have four children and seven grandchildren.

Steve Richards, BS & MS in Economics, MBA

Before joining Rockwell Business Solutions, Steve was the General Manager of Operations at Casa Larga Vineyards in Fairport, NY. His extensive background includes positions as General Manager of Operations, Glenora Wine Cellars in Dundee, NY; Senior Business Consultant at Farm Credit Bank, Phelps, NY; Senior Extension Faculty, Cornell University; Production Manager, Bob Evans, Columbus, OH; and Quality Control Supervisor, Con Agra, Grayson, KY. He earned a Bachelor of Science degree and a Master of Science in Economics at Ohio State University, where he was also employed as an Economics Research Assistant. Additionally, Steve has a Master of Business Administration from The McGregor School of Antioch University. Steve has received Dale Carnegie awards for Leadership, Human Relations, and Public Speaking and is a BREI certified Business Retention and Expansion Master Consultant; a Certified Tax Preparer; and a licensed Life, Health, Accident, and Annuity Producer.

His more than 25 years’ experience working for and consulting with family businesses began in quality assurance and production management positions in the Midwest. Later, he moved to Upstate New York to work for Cornell University, authoring 16 publications and consulting with hundreds of family businesses on topics such as profitability improvement, business expansion, business financing, and succession planning. In subsequent positions, Steve advised and worked with entrepreneurs in New York’s growing Finger Lakes wine region. Steve currently works for Clemson University providing extensive consulting services for companies in the Southeast.

Steve enjoys the great outdoors with activities such as hiking and kayaking.He loves reading for work (business management and economics) and pleasure (fiction mostly, but some history too). To relax, he likes gardening, cooking, and winemaking.

Steve moved to Bluffton, South Carolina, in early 2016 to be near his family, and he is enjoying our area and the warmer climate.

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