Jump in the pool

Jump in the pool or dip your toe in and test the water?  Too many times an entrepreneur gets an idea and goes all in spending large amounts of money on their new business.  But, in many cases there are ways to test the idea or as they say “proof of concept”.  Look for creative ways you can try out your idea before committing a lot of money to it.  Some of the best advice I ever got was from my friend Bob Morine who simply said “try it out and make a little money first.  If that works, go a little farther and make a little more money and gradually build up your business.”  As Jim Collins says in “Great by Choice”, fire bullets, not cannonballs until you’ve zeroed in on the target and then, and only then, go all in.

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